The SFW Prospect Intelligence Machine

Let’s be honest.

Most agencies know their pitch decks are generic.

They hate their “capes deck.” They hate the self-congratulatory slides. They know prospects don’t care. But they also know this:

Time kills ALL deals.

So fast beats good.
Generic beats thoughtful.
And “good enough” goes out the door.

This system exists because that tradeoff is bullshit.

The Real Problem (That Nobody Admits)

When sales brings you a hot lead and says,

“We’re pitching next week.”

What actually happens?

• Research gets rushed—or skipped

• Strategy is inferred, not proven

• Decks look interchangeable

• You pitch services instead of insight

And then everyone wonders why:

• The prospect doesn’t feel the value

• Objections show up late

• Pricing becomes the conversation

You didn’t lose on price.

You lost on leverage.

What This System Does Differently

The SFW Prospect Intelligence Machine is an installed research + synthesis system designed specifically for formal agency pitches.

Not brainstorming. Not ideation. Not generic “AI prompts.”

It produces deep, pitch-ready intelligence that lets you walk into the room already knowing:

• What’s actually happening inside the company

• Where pressure exists (and why)

• What narrative should be owned—but isn’t

• How to frame your offer as the obvious next move

Day one. First meeting. No guessing.

What the Dossier Actually Analyzes

This is not surface-level research.

Each Prospect Intelligence Dossier pulls and synthesizes signals across:

🧠 Leadership & Decision-Maker Intelligence

• Who’s actually in charge

• How long they’ve been in role

• Where they came from

• What patterns they bring with them

• Whether leadership is building or maintaining

🧱 Organizational & Hiring Signals

• Active job postings (and what’s missing)

• Roles they’re trying to hire around

• Whether they’re understaffed, overextended, or scaling

• If they’re quietly hiring for the exact role your agency fills

🪞 Internal Reality Checks

• Glassdoor reviews (culture, morale, churn signals)

• Internal contradictions (what they say vs what employees experience)

• Red flags leadership may not see—or may be ignoring

📊 Financial & Growth Signals

• Annual reports and public financials (when available)

• Growth vs contraction mode

• Media spend clues

• Revenue pressure points

• Strategic initiatives already in motion

📣 Market & Narrative Gaps

• The story they should own but don’t

• Where competitors are winning mindshare

• How buyers likely perceive them today

• What narrative would reframe the conversation instantly

All of this is melded into a pitch-ready intelligence dossier, not dumped into a research doc no one reads.

Ready to jump in?

What It Produces (THESE ARE REAL Redacted Examples)

🎯 SFW QUICK HITS

The 30-second read that changes the pitch.

1. LEADERSHIP IS NEW—AND IN “PROVE IT” MODE

What it is:
The VP of Marketing at Acme Logistics SaaS joined 11 months ago from a Fortune 500 org known for data-driven growth.

Why it matters:
This is a builder, not a caretaker. Early wins matter. She’ll need hard evidence that you can produce the growth she needs.

What to do:
Frame the pitch around speed-to-signal and early validation—not long-term theory. Use your recent wins with Competitor SaaS to show a real timeline of similar growth.

Confidence: HIGH

2. THEY’RE HIRING AROUND THE PROBLEM—NOT SOLVING IT

What it is:
Open roles include “Growth Marketing Manager” and “Sales Enablement Lead.”

Why it matters:
They’ve identified the gap but are trying to staff their way out of it.

What to do:
Position your agency as the immediate force multiplier while they hire. Then show how your strategy incorporates and leverages the new hires once they onboard.

Confidence: HIGH

📊 COMPANY SNAPSHOT (Excerpt)

• Industry: B2B SaaS

• Size: ~300 employees

• Growth Mode: Aggressive expansion

• Internal Risk: Marketing execution lagging product innovation

• SFW Take: Jet engine built. Distribution broken.

This is the kind of specificity that changes how the room behaves.

Why Your Competitors Can’t Do This

Most agencies can’t produce this level of intelligence because:

• They rely on junior strategists

• They do surface-level research

• They use generic AI prompts

• They don’t have a repeatable system

• They don’t know what to look for, let alone how to synthesize it

This isn’t “better prompting.”

It’s better thinking—systematized.

What’s Included

Part 1 — Prospect Intelligence Framework Manual

The exact framework and instructions I use to:

• Prepare high-stakes pitches

• Control the narrative early

• Win strategy-first engagements

This is the thinking system.

Part 2 — Installed AI Research Workflow

A structured workflow that:

• Pulls multi-source signals

• Scores confidence levels

• Synthesizes insights into usable intelligence

• Outputs in SFW tone (clear, direct, no fluff)

This is not a one-click toy.

It’s a sales weapon.

RFP Upgrade (Inquire for more info)

For agencies responding to formal RFPs:

This system can be extended to:

• Re-tune the dossier knowing an RFP is coming

• Ingest RFP questions

• Draft responses using a bank of proven answers

  • Previously won RFP examples

  • Your company info

  • Staffing bios

  • Case studies

• Align answers to this prospect’s reality

That upgrade exists.
It’s not public yet.
We’ll discuss it if you’re a fit.

Engagement Options

Installed System (Most Agencies)

• Starts at $5,500 setup

• 6-month minimum managed upkeep

• $1,500–$2,500/month

• Final pricing based on complexity and integration needs

Licensing / One-Off Intelligence Runs

• You want the dossier

• You don’t want the IP

• Perfect for high-stakes pitches

• Contact me for pricing

Bespoke Builds (Limited)

• Fully custom systems

• Multiple Systems and Automations

• Designed and implemented for your specific needs

• Training included

• Typically $20K+

• Selective by design

Who This Is For

• Founder-led agencies

• Strategy-first consultancies

• Agencies tired of losing on price

• Teams who want leverage before the proposal

If your deck already does the selling, you don’t need this.

If your deck feels interchangeable—you do.

Ready to Win Faster?

This is qualification-based.

No checkout. No demos for the curious. No tire kickers.

👉 Book a Prospect Intelligence Walkthrough
👉 Chat with Me About Installing This
👉 Discuss Licensing Options

Fill out the form. We’ll see if this fits.

SFW Prospect Intelligence Machine
No Guessing Allowed.