The SFW Framework Applied to Your Agency.
I help agency founders figure out what to actually do with AI — not which tools to buy, but which problems to solve first. Every recommendation passes the SFW filter. Every system is built to answer "so what do we do about it?"
SHINY TOOLS. NO SYSTEM. NO STRATEGY.
Tool Hoarding
Six AI subscriptions. One person uses one of them. The rest collect dust and burn budget nobody's tracking.
Random Acts of AI
Everyone's experimenting in silos. No shared approach. No measurement. No one asking "so f*ing what?"
Easy math: 5 hours a week of manual work AI could handle = $12,000+ per person per year. Multiply that by your team.
PHASE 1: THE AI EVALUATOR
The Evaluator applies the SFW framework to your agency's AI reality. I assess where you are, surface what's broken, and hand you a prioritized roadmap — with the math to back it up.
01 — DISCOVERY INTERVIEWS
I talk to your team. I see what tools exist, what's used, what's wasted, and what nobody's talking about.
02 — WORKFLOW MAPPING
I map where manual work is bleeding hours and where AI fits — and where it doesn't.
03 — PRIORITIZED ROADMAP
Quick wins first. Strategic plays next. Cost-of-inaction math on everything. You own the deliverable.
WHAT YOU WALK AWAY WITH
Quick Wins Report
Week 1 moves
3–5 changes that save time immediately. No new tools needed.
Cost-of-Inaction Math
The number that hurts
What doing nothing costs per quarter. The number your CFO needs to see.
STREAM 1
Systems Install
"I build it."
Custom AI tools for your workflows. Content automation, prospect intelligence, reporting. Deployed in 30–60 days.
$10,000 – $25,000
Invisible Bleeding
Manual work is eating hours nobody counts. AI could fix it tomorrow — if somebody applied the right framework first.
INVESTMENT
$4,000 – $5,000
2–3 Weeks
You own the roadmap regardless of what you do next. The strategic methodology stays mine.
This is a standalone deliverable, not a Trojan horse. If it says you don't need me — I'll tell you.
Strategic Plays Roadmap
30–90 day plan
AI investments ranked by ROI. Build-vs-buy analysis. Sequenced dependencies.
Implementation Map
The how
Timelines, budget ranges, clear next steps. Ready to execute — with or without me.
PHASE 2: YOU'VE GOT THE MAP. PICK YOUR ROUTE.
STREAM 2
Training & Enablement
"I teach it."
Workshops where your team learns to use AI without buying everything that glitters. Half-day or full-day. Your team leaves with systems thinking, not just prompting tricks.
$2,500 – $5,000
STREAM 3
Retained AI Advisor
"I stay in your corner."
Ongoing strategic access. Advise, troubleshoot, optimize. Rinse. repeat.
$5,000 – $10,000/month
You're buying capability and outcomes. The strategic methodology and prompt architecture stay mine. We'll structure it based on how you want to buy.
MOST AGENCIES START WITH THE EVALUATOR.
30 minutes. No pitch. Just clarity.